ALS TDI announced a new fundraising campaign this week, and I think it’s a great one. Swear2Care asks people to put their money where their foul mouth is by donating a dollar every time they utter a curse word. I’m a sucker for clever taglines, and so I really enjoyed this one: ‘Cuss ALS Research Matters. That’s good stuff.

As an Ambassador for ALS TDI, I joined a call last night to discuss the campaign, among other things. The F bombs were dropping like…well, like any kind of food I try to hold in my hands these days. By the end of the meeting, we all owed the campaign quite a bit of money. And that’s the point. As the Swear2Care website says, ALS triggers a lot of emotions. It’s hard to talk about it without getting heated up, so let’s use this to our advantage.

I love to swear. I think a well-placed F-word, for example, can be just as effective as the impressive sounding vocabulary words I learned in college English. It’s a helpful form of self-expression, and even the experts agree. TIME Magazine printed a story in May 2014 about how swearing can actually be good for you. Read More>